ABOUT US

The Direct Group operates primarily in New Zealand and Australia, specialising in home shopping. The operations of the Group are managed from its fully owned warehouse and office premises built on 5.3 hectares of land in the northern suburbs of Sydney, Australia, and an international product sourcing and market research office is based in Henley, England.

Innovations Direct Pty Ltd
431 Warringah Road
Frenchs Forest NSW 2086
ABN 29002899701.

Operating Companies
The Group interests in operating companies are held through Interfine Holdings Pty Ltd, and at present they fall into the following areas of operation:

Entertainment Masters

Entertainment Masters have been developing

music and movie packages for over ten years. With this knowledge and experience we are proud to bring you an incredibly diverse and select range of entertainment. There is no need to search through noisy music stores, here you can shop from the comfort of your own home and access both popular titles and hard to find ones- all at great prices.

Innovations

In 2002 Innovations celebrated its 20th year in Australia and New Zealand! With over 2 million Australian and New Zealand customers through catalogue, showroom and Internet sales. Innovations offers a wide range of products for house, garden, fitness, beauty, office, recreation and leisure.

The Fox Collection

The Fox Collection is Australia’s premier needlework and craft catalogue. With a fine range of cross stitch, needlepoint / tapestry, latch hook, embroidery, candlewicking and knitting yarn products, The Fox Collection has provided needleworking products in Australia and New Zealand for over 7 years.

Damart

Celebrating 25 years in Australia this year, Damart specialises in servicing the clothing needs of the Seniors Market in Australia and New Zealand. Its name is recognised worldwide for its famous range of thermal underwear worn by polar explorers and suburban housewives alike. It also has an extensive range of female apparel wear designed to meet the specific needs for the seniors market.

It markets its products using regular catalogue mailings to its customer database and also through mail order, fax, telephone and the internet.

Gaiam

Gaiam Inc of Colorado U.S.A and Interfine Holdings finalised a Joint Venture Company in September of 2004. The outcome of this arrangement has been the creation of Gaiam Australia Pty Ltd. Gaiam is involved in the marketing of a range of products defined as LOHAS…Lifestyle of Health and Sustainability… through direct mail and supplying retail stores. The brand connects strongly with the trend towards inner health; beauty and harmony; and concern for resource protection and conservation. Gaiam brings our customers a range encompassing a healthy and harmonious lifestyle and this is a perfect fit with the profile of the needs of our customers.